No black boxes. A demo every week.

Most MVPs take 8–14 weeks end to end: 1–2 weeks of discovery, 1–3 weeks of design, 4–10 weeks of build and a launch week. AI pilots take 3–4 weeks; audits and design sprints one to three. After discovery you get a written plan with dates for each stage, and the weekly demo shows whether you're on track.

One person who can make decisions, your brand assets and any existing content, access to the accounts and data the project needs, and feedback within two working days during design and build. That's it. If you don't have brand assets or research yet, we can help create them as part of discovery.

Change is normal. New ideas go into a change log with a cost and time estimate before any work starts, so you decide with the numbers in front of you. You can also swap a planned feature for a new one of equal size at no extra cost. Nothing outside the agreed scope is billed without your written approval.

Yes. Every build includes free post-launch fixes for bugs in what we delivered. After that you can choose an optional monthly retainer covering monitoring, analytics, new features, AI improvements or live ops, with a monthly metrics report – or take everything in-house with our handover documentation and recorded walkthrough.

You can pause at the end of any sprint. We'll write down where things stand, merge and document the work so far, and agree a restart date. Because code lives in your repository and stages are paid by milestone, pausing doesn't strand your work or your money. Restarting may need a short ramp-up depending on how long the pause lasts.

Yes. Your developers can join our sprints, review our pull requests and take over parts of the build. We agree who owns what at kickoff, use your repository and tools, and keep the weekly demo for everyone. Many clients use this to hand the product over gradually to an in-house team.

Each stage has a fixed quote, and payments are tied to milestones you can verify – usually an advance to start, a payment at a mid-build demo and the rest at launch acceptance. The exact split is agreed in your proposal. You never pay for a stage before you've approved the previous one.

You'll know early, because the weekly demo and task board show progress against the plan. If we're slipping, we say so straight away with the reason and options: adjust scope, add capacity or move the date. Delays caused by our own estimates don't cost you extra; changes you request are handled through the change log.