Interfaces users understand on first use

UX is how the product works: the journeys, structure and decisions a user makes. UI is how it looks and feels: layout, type, colour and motion. A beautiful interface on a confusing journey still loses users, and a clear journey with a careless interface loses trust. For a new product you need both; for an existing one, an audit shows which matters more.

Usually five to eight people per round, which is enough to find most serious usability problems. We recruit from your existing users where possible, otherwise from people who match your target profile through our network or a recruiting panel. Tests run remotely or in person, recorded with consent, and findings are shared after each round.

Often, yes. We start with a UX audit to find the changes with the biggest impact, then redesign in stages your developers can ship one at a time – usually the core flow first. A shared design system lets old and new screens sit together while you move over. We only suggest a rebuild if the current structure blocks the fixes.

Yes. Design work happens in a Figma workspace your company owns, or is transferred to it at handover. On payment, the intellectual property in the designs, prototypes, research and design system is assigned to you. Fonts, icon sets and stock images stay under their own licences, which we list for you.

Yes. We hand off through Figma Dev Mode with specs, tokens and assets, join your stand-ups or reviews where useful, and answer questions as your team builds. If you use Storybook, we can deliver coded components that match the design system, so design and code don't drift apart over time.

A UX audit takes one to two weeks for most products. We review your key journeys against established usability heuristics, look at analytics to see where people drop off, and where possible watch a few real users try the product. You receive a prioritised list of fixes, ranked by impact and effort, that your team can start on straight away.